Sam Martin
· About Sam Martin ·
THE MAN
BEHIND
OUTWORKED
Hybrid Coach · Lampeter, West Wales
13yrs
In the game
4yrs
Coaching experience
104km
Jurassic Coast Ultra
3×
Sub-hour HYROX
I JUST DON'T QUIT.

I started coaching because fitness changed my life. Not just physically, but mentally too. It taught me resilience, discipline, and how to keep going when things got difficult.

These days, I get to share that with other people. I coach kids' football, I've helped people reach their dream weight, and I've worked with everyone from complete beginners to people taking on their first HYROX. Seeing someone achieve something they genuinely didn't think they could do is still one of my favourite things about this job.

I like to practise what I preach, too. I've raced HYROX doubles in under an hour, run an 18:15 5K and a 39:17 10K, and even run 104 kilometres in one go. I'm passionate about bodybuilding, strength training and endurance sports, and after 13 years in the gym, I'm still learning, improving and finding new challenges to take on.

But more than anything, I enjoy helping people discover what they're capable of.

And despite all the training and competing, I'm just a normal bloke who enjoys a good laugh. I take coaching seriously, but that doesn't mean every session has to be serious. We'll work hard, have a laugh, and probably talk a fair bit of rubbish along the way.

Whether you're trying to lose weight, get stronger, build confidence or chase a new personal best, my approach is the same. Meet you where you are, help you get where you want to be, and hopefully make the whole process something you actually enjoy.

HOW I COACH
· Specialist ·
HYROX Coaching
3× sub-hour HYROX. Race-specific training that covers running, strength stations and race-day strategy. I know the event inside out.
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· UK-Wide · Online ·
Online Programmes
Structured programmes for fat loss, strength and hybrid training. Available across the UK — same standards, same accountability.
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MY CLIENTS WIN.

The transformation isn't the weight lost. It's becoming the person who no longer quits on themselves.

1st
HYROX Podium
Client finished 1st at HYROX.
2nd
Age Group Race
Then 1st in her age group.
Team
Pensioners at HYROX
Full team of pensioners completed HYROX.
100+
Clients
Every background. Every age.
Tonnes
Of Fat Lost
Collectively. We stopped counting.
Full
1-on-1 Coaching
Currently at capacity.
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BASED IN WEST WALES.
· In Person ·
West Coast Fitness
Lampeter, West Wales.
· Online ·
Coaching Inside the UK
Fat loss course and coaching available across the UK.
Enough reading. Let's get to work.
Work With Me →